Jason Martinez

Senior Front-End & WordPress Developer

Custom WordPress architecture (PHP, Bootstrap, JavaScript), Core Web Vitals, WCAG/ADA accessibility, MarTech, and eCommerce integrations.

What I do

Shipping and sustaining sites that last

Built for real agency constraints: legacy platforms, tight timelines, and long-term maintainability.

I help agency teams ship and sustain sites for enterprise and mid-market clients—fast, accessible, and maintainable—even under legacy platforms, tight timelines, and retainer scope.

I partner closely with design, SEO, and marketing on tracking, lead capture, and eCommerce, and I use AI-assisted tools to move faster without cutting corners on quality.

About

Background & context

A concise snapshot—details on how I build live in Skills; the full timeline is on the resume.

I'm a senior front-end developer and WordPress architect with 17+ years in agency web development, focused on sites for enterprise and mid-market clients.

I care about architecture that teams can extend, performance and accessibility that hold up in production, and integrations that don't become maintenance traps. I use AI-assisted tooling to ramp on unfamiliar stacks and ship without sacrificing clarity.

I'm looking for a team that values quality, collaboration, and building the web the right way.

Work

Selected projects

Recent work across eCommerce workflows, automation, and modern documentation systems—built to hold up under real constraints.

Skills

What I bring to a build

Custom WordPress and front-end delivery, performance and accessibility, MarTech and eCommerce integrations, security-minded operations, and AI-assisted speed across modern stacks.

I build and improve sites where performance, accessibility, and maintainability all matter at the same time. That usually means clean template systems, practical Core Web Vitals work, WCAG/ADA follow-through, and integrations (analytics, forms, eCommerce) that stay reliable after launch.

Core strengths

WordPress architecture

Component-based templates and flexible page systems designed for long-term maintainability.

Performance (Core Web Vitals)

Practical improvements that move real metrics: image strategy, caching/tooling, and script loading discipline.

Accessibility (WCAG/ADA)

Semantic structure, keyboard behavior, and audit follow-through so accessibility isn't "bolted on" at the end.

Integrations (MarTech + eCommerce)

Tracking, forms, and eCommerce workflows implemented in a way that survives updates and campaign changes.

WordPress & front end

WordPress Custom themes & templates ACF Elementor PHP HTML5 CSS3 Bootstrap JavaScript jQuery LESS

Modern stacks

AI-assisted workflows React Astro TypeScript (working knowledge)

Performance & accessibility

Core Web Vitals Front-end performance Caching strategy NitroPack ADA / WCAG Semantic HTML Keyboard behavior & audits

Security & reliability

Core / theme / plugin maintenance Vulnerability patching cadence Wordfence Malware scanning & login protection Backups & restore coordination

eCommerce

WooCommerce Shopify OpenCart

SEO & content foundations

Crawlable template structure Heading hierarchy Yoast metadata (titles/descriptions/canonicals) XML sitemaps Redirect planning & cleanup Open Graph / social previews Archive & pagination setup Internal linking support

MarTech & analytics

HubSpot Pardot Formstack Klaviyo Google Tag Manager Google Analytics

Animation & design assets

GSAP (GreenSock) Adobe Photoshop Adobe Illustrator Figma SVGator

Platforms & tools

Webflow HubSpot CMS Drupal (administration) Git (GitHub / Bitbucket) WP Engine Pantheon Concrete5 Google Web Designer

Delivery

Agile & Waterfall Design / SEO / strategy collaboration Documentation & standards

References

People I've worked with

People who've seen my work firsthand and can speak to how I build, communicate, and follow through. I can provide references and contact details upon request.

Fill out the form

Ready to get in touch?

Say hello or ask about working together. I'll reply as soon as I can.